Crafting sugar mastery since 1890

La Perruche has stood for exceptionally crafted cane sugar and for more than a hundred years. In 2023, the brand decided to refresh its visual identity and packaging. With design agency Les Belles Causes, I contributed to this redesign — creating a new logo, identity, packaging, and high-quality 3D visualizations.

Agency: Les Belles Causes
Creative Director: Sébastien Faure-Llorens
Design Director: Guillaume Pesce
Illustration: Cordélia Savard
Art Director & 3D Designer: Morgan Gomez